When The Denver Post's site was redesigned in 2016 and our CMS was converted to WordPress, it was my responsibility to strategize and communicate how we would organize the homepage and sections moving forward. I established guidelines and trained the online team on managing the new homepage, and how best to use sections and tags. 

Additionally, with our new CMS, we were able to create custom URLs and make more intentional SEO plays with our content. I led the charge for flawless URLs and improved headline writing and story formatting. 

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Additional Skills 

Homepage management

I managed the homepage of The Denver Post with the help of  traffic-monitoring tools Parse.ly and Chartbeat. I made placement decisions based on reader responses and story value and identified missed opportunities using this data. 

Quality control 

From headlines and subheads to captions and photo placement, I often served as the last line of defense before readers see a story. I improved story presentation quality by training reporters, editors and more on expectations. 

Asset management

From creating and backfilling SEO-friendly tags to author profiles, I worked to keep our CMS organized for readers, reporters and editors.