Site Management

Denver Post redesign

When The Denver Post's site was redesigned in 2016 and our CMS was converted to WordPress, it was my responsibility to strategize and communicate how we would organize the homepage and sections moving forward. I established guidelines and trained the online team on managing the new homepage, and how best to use sections and tags. 

Additionally, with our new CMS, we were able to create custom URLs and make more intentional SEO plays with our content. I led the charge for flawless URLs and improved headline writing and story formatting. 

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Additional Skills 

Homepage management

At the Denver Business Journal, I have managed homepage promotion of our coverage through multiple site redesigns. The most recent redesign uses AI to suggest content from Denver and our 43 sister websites, which are spread throughout the country.

I managed the homepage of The Denver Post with the help of  traffic-monitoring tools Parse.ly and Chartbeat. I made placement decisions based on reader responses and story value and identified missed opportunities using this data. 

Quality control 

From headlines and subheads to captions and photo placement, I often serve as the last line of defense before readers see a story. I regularly improve story presentation quality by training reporters, editors and more on expectations. 

I believe that all aspects of a story page work together to pull a reader, or potential subscriber, in. By creating a cohesive page from top (URL) to bottom (related content), the reader should only see a high-quality product.
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Asset management

At the Denver Business Journal, I ensure our website and assets are updated and organized. From credits to informative captions, I push to have a clean library of photos. 

I worked to keep our CMS organized for reporters and editors at The Denver Post by creating and backfilling SEO-friendly tags and updating author profiles to build trust and engagement.