Content Marketing
At Craftsy, I managed blog content for many special interest categories ranging from quilting and embroidery to cooking and cake decorating. All of these areas of interest have very specific subtopics, trends and varying audiences.
I worked with a team to create compelling and quality blog content that not only had strong SEO, but also integrated applicable e-commerce products, online classes or free downloadable content in order to build an engaged audience.
I worked with a team to create compelling and quality blog content that not only had strong SEO, but also integrated applicable e-commerce products, online classes or free downloadable content in order to build an engaged audience.
Targeted ContentLearning what readers want is important in everything from news to marketing. By paying close attention to trends in social media and community conversations and getting to know my audiences, I have been able to target and consistently engage readers.
SEOAlong with knowing what your target audience is talking about, I have used keyword research tools including Google Keyword Planner, keywordtool.io and SEMrush to optimize content topics.
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BloggingBlogs don't have to be a footnote on websites. By developing creative and consistent quality content, using editorial calendars and long-term strategies, I have helped grow audiences and kept them coming back to learn more through blog posts.
Social MediaWith regularly created and published blog content, I have been able to supply social media efforts on Facebook, Twitter and Pinterest.
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