Content Strategy

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Denver Post editor Lee Ann Colacioppo, right, discusses stories with Kourtney Geers, director of digital news production, left, after the daily editorial meeting on Sept. 14, 2017, in Denver. (Photo by Helen H. Richardson, The Denver Post)
From creating flowcharts clarifying steps to take in breaking news situations to pre-planning SEO for anticipated coverage, I have worked with reporters, editors and producers to streamline content strategy in multiple newsrooms. 

At the Denver Business Journal, I strategize our online presence from the beginning of story selection through publication. 

Working with The Denver Post's newsroom leadership, I helped develop and rollout strategies for breaking news, special projects and election strategy, along with day-to-day story selection.

Breaking News Workflow

I developed a workflow starting with the initial breaking news report and extending into next-day coverage. This workflow allowed teams to rapidly produce multiple sharable links to provide our community with extensive information in digestible parts. 

Special Project Planning

I often led special event coverage, meeting with reporters and editors to plot out what content we could expect, and ensuring all components were optimized when they were completed. 

Election Content Strategy

Beginning with creating SEO-friendly voter resources on ballot issues and candidates prior to the election, I helped lead The Denver Post's politics team to build consistent traffic on topics leading up to and through Election Day 2016 and 2017.